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After a thorough evaluation of your current digital presence, it is clear that a strong effort has been made to establish a cohesive and visually appealing brand. However, key strategies are currently missing that would effectively convert online viewership into active clients and nurture long-term relationships. While your platforms are aesthetically consistent, they are not optimized to guide potential clients toward taking meaningful action or making a final decision to engage your services.
Your pages are not currently structured with conversion-focused design or messaging. Refining your digital strategy to include stronger calls to action, clearer value propositions, and more client-centered messaging can help turn passive viewers into committed clients.
While we have not reviewed your email marketing efforts, your social media can and should be leveraged to reinforce and complement those campaigns. This means going beyond monthly newsletters to consistently highlight your team’s unique strengths, such as your proven success working with overseas buyers from East Asia and the Middle East. This global experience is a compelling differentiator that sets your team apart and should be strategically amplified across all marketing channels.
Additionally, automation and email flows should be implemented to streamline follow-up and nurture engagement. For example, if a potential client submits a form on your website, they should automatically receive a personalized message such as:
“Thank you for reaching out. We’re excited to help you with your property needs. Trey will be in touch with you shortly. If you have any additional information you’d like to share, feel free to respond to this message. Thanks! Talk soon.”
These automations help ensure timely communication, build trust, and move prospects closer to conversion without requiring constant manual follow-up.
Some current content appears templated or reliant on stock imagery. Given the strength of your property portfolio, every post should reflect your original work. Showcasing authentic, high-quality visuals from your listings not only reinforces brand integrity but also provides potential sellers with a preview of the exceptional marketing they can expect from your team.
Additionally, automation and email flows should be implemented to streamline follow-up and nurture engagement. For example, if a potential client submits a form on your website, they should automatically receive a personalized message such as:
“Thank you for reaching out. We’re excited to help you with your property needs. Trey will be in touch with you shortly. If you have any additional information you’d like to share, feel free to respond to this message. Thanks! Talk soon.”
These automations help ensure timely communication, build trust, and move prospects closer to conversion without requiring constant manual follow-up.
Video is a critical component of modern real estate marketing. We recommend implementing one structured content day per month. During this session, we can create a wide variety of content including listing videos, branding videos, team introductions, and educational pieces. Content can be either short-form or long-form. Our team will arrive prepared with scripts and talking points, ensuring a streamlined and productive shoot. Additionally, you will receive a monthly content idea list and performance report to help refine the strategy based on results. Active clients also receive a 25% discount on any additional video shoots outside of the scheduled content day, should extra content be needed.
#1 Large Team in California Beach based on Sales Volume
$4.5 Billion in Total Career Sales
#1 Agent at Douglas Elliman California Based on Sales Volume (2024)
#1 Medium Team in Palos Verdes Estates based on Sales Volume & Transaction Sides
#1 Small Team in San Francisco based on Sales Volume
#1 based on Transaction Sides & #2 based on Sales Volume in Santa Monica
Our approach is unique: we collaborate with ultra-luxury teams by integrating our dedicated group of four experts, each specializing in email marketing, social media, copywriting, and design. Together, we operate as a fully integrated fractional marketing department or fractional CMO, with all communication and coordination streamlined through a single point of contact.
This structure has proven highly effective for other teams, as it addresses a common challenge in the industry: expecting one person to excel in such a wide range of specialized areas is often unrealistic. By leveraging the expertise of our team, we ensure the highest level of quality and performance.
Additionally, we recognize that in the fast-paced world of ultra-luxury real estate, unexpected tasks often arise outside the standard job description or scope of services. These tasks require immediate attention—whether it’s resolving tech or software issues, creating last-minute designs, updating property details, planning events, or handling unforeseen changes. That’s why we are available 24/7—weekends and holidays included—to ensure these needs are addressed quickly and seamlessly.
Our commitment to being proactive, responsive, and reliable sets us apart. We don’t just deliver exceptional marketing services—we become an extension of your team, ensuring no detail is overlooked and no opportunity is missed.
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We offer custom packages and à la carte pricing tailored to your specific goals and deliverables. If you have unique ideas or one-off projects in mind, don’t hesitate to reach out, we’re happy to collaborate and bring your vision to life.
We offer custom packages and à la carte pricing tailored to your specific goals and deliverables. If you have unique ideas or one-off projects in mind, don’t hesitate to reach out, we’re happy to collaborate and bring your vision to life.
Click any topic listed below to expand and learn more
Click any topic listed below to expand and learn more
